Once upon a time there was a dance studio in a small town with a population of 5000 people. Every Tuesday my daughter has ballet and tap lessons at this local studio. In the small downtown district there is only a handful of other business, in which, for the most part people take for granted that they are even there.
Then one day, a grandparent came to pick up her granddaughter from dance. She had in her hand a very delicious looking drink. I ask her where she got something like that in our small town. She explained that there is a coffee shop around the corner. Really? The name of the business is Cafe not Coffee?! So of course, I had to investigate. Our town is too small to have a Starbucks and I really miss gourmet coffee drinks.
Sure enough, the shop served coffee, ice cream shakes, smoothies, desserts! Wow all of this goodness tucked away in a little off the beaten path place! Caramel Espresso Shake — that is now my favorite, or is it the White Chocolate Cheesecake shake – can’t decide.
As dance studio parents began to talk we realized this a great place to wait while our little ones are taking their 45 minute dance class. Not sure if I should have spread the word now! Because my Tuesday treat is beginning to be worth waiting for. Get the “waiting” part because the “cafe”/ coffee shop is busy!
The two businesses networked off of one another passively. It was a simple word of mouth transaction that took place. The cafe is now on Facebook with 401 Likes! The Social Media word of mouth is even more POWERFUL and multiplied his word of mouth advertising. So now I must wait more – worth the wait but about to see if I can get him a call ahead line!
Now, here is the challenge – start liking the businesses in your community Fan Pages. Start commenting on their pages with your Fan Page! You are making your presence known on their Facebook wall – Passive Word of Mouth Advertising! — don’t know how to do this! contact me and I will make it happen.
Here is a pic of an actual shake from my favorite coffee shop! Sorry Starbucks you are now #2!
Just look at that caramel dripping on the inside! yum.